Service marketing mangement Essay Example | Topics and Well Written Essays - 3500 words

avail marketing mangement - Essay ExampleIn turn more competition will stimulate innovation, not least through the application of new and improved technologies. Customer needs and behaviour evolves, too, in reply to changing demographics and values, as well as new options. Both individually and in combination, these developments will remove managers of services organizations to focus more sharply on marketing strategy.The dynamic environment of services instantly places a premium on effective marketing. Among the keys to competing effectively in this continually evolving and challenging environment atomic number 18 skills in marketing strategy and execution, atomic number 18a in which many services firms have traditionally been weak. that Christian Gronroos (2001) argues thatservices marketing function is much broader than the activities and output of the traditional marketing department, requiring close cooperation among marketers and those managers responsible for operation s and human resources. In the area of services marketing employees mustiness be node service oriented in addition to being concerned about efficiency. The service product must be tailored to customer needs, price, realistically distributed through convenient channels and actively promoted to customers. There are the basic differences that can help us to distinguish the tasks associated with marketing services from those involved with marketing corporal goods. *Customers do not obtain ownership of service * Service products are ephemeral and cannot be inventoried * intangible asset elements dominate value creation * Customers may be involved in the production process * different people may form part of the product * there is greater variability in in operation(p) inputs and outputs * Many service are difficult for customers to evaluate *The time factor assumes great important to know and identify these differences carefully and marketing practices must be suitably modified. As we know that banking industries, intangible